Congratulations! Your client closed on their dream home and it’s time to show your appreciation. Or your client’s home finally sold, and it’s celebration time. You’ve been working with them for months and you’ve likely learned a lot about them. Every conversation and appointment have been an opportunity to learn. Their daughter loves her little Yorkie. Dad is a motorcycle buff. They love anything beach-themed…

These little slices of life shared between agents and clients build rapport and are also valuable intel if you listen, and most importantly, remember — because your thoughtfulness just might be the reason you’re remembered, too.

In real estate, referrals and repeat business are important, and a personalized closing gift is a great way to say ‘thank you’ for their business and to ensure the buying or selling experience ends on a high note. Get it just right, you will not only have a referral source for the next few months, but you could create an evangelist of your services for life.